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Why 15 Minutes Matters

Understanding bushfire warning times and why every minute counts in an emergency

About the countdown timer on our website

The countdown timer you see on our website shows 15 minutes - the average warning time Australians receive before a bushfire reaches their property. This isn't meant to create alarm, but to educate about the reality of bushfire emergencies and the importance of being prepared beforehand.

The Reality of Bushfire Warning Times

In the heat of a bushfire emergency, time is the most precious resource. Unlike other natural disasters that may give hours or days of warning, bushfires can develop and spread with frightening speed, leaving residents with minimal time to react.

Fast-Moving Grass Fires

Can travel up to 25 kilometres per hour - faster than most people can run. In open grassland, you might have as little as 5-10 minutes warning.

Forest Fires

Move at approximately 8 kilometres per hour but can spot-fire ahead, creating new fire fronts that cut off escape routes unexpectedly.

What Happens in Those Critical 15 Minutes?

Minute 1-3: Detection & Alert

Fire services detect the fire, assess the threat, and issue warnings through emergency alert systems.

Minute 4-8: Information Processing

Residents receive alerts, process the information, and make critical decisions about whether to stay and defend or evacuate.

Minute 9-15: Action Time

Execute your bushfire survival plan - gather family, pets, essential items, and either prepare to defend or evacuate safely.

Why Preparation Can't Wait

Decision Fatigue

Under extreme stress, people struggle to make clear decisions. Having a plan removes the guesswork.

Gathering Essentials

Locating important documents, medications, and emergency supplies takes time when you're panicked.

Family Coordination

Ensuring everyone knows the plan, including children and elderly family members, requires practice.

Traffic & Evacuation Routes

During emergencies, roads become congested and some routes may be cut off by fire or emergency vehicles.

Learning from Black Summer (2019-2020)

During Australia's Black Summer bushfires, many communities received minimal warning:

  • Some areas had less than 10 minutes from first alert to evacuation
  • Communication networks were overwhelmed or damaged
  • Residents with prepared emergency kits were able to evacuate faster
  • Those with written survival plans made better decisions under pressure

How to Use Your 15 Minutes Wisely

If You're Prepared

  • ✅ Grab your pre-packed emergency kit
  • ✅ Follow your practiced evacuation plan
  • ✅ Contact family members quickly
  • ✅ Evacuate calmly and safely

If You're Unprepared

  • ❌ Rush to gather essentials
  • ❌ Panic about what to take
  • ❌ Struggle to locate important items
  • ❌ Risk running out of time

The Bottom Line

15 minutes isn't long enough to start preparing - it's only enough time to execute a plan you've already made.

Get Your Emergency Kit Today